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Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising and community engagement.

Schools with a consistent spiritwear program often see high attendance numbers at their events and stronger community engagement.

Data from the new 2026 School Spirit Gap Survey, conducted by Counselor Top 40 distributor Custom Ink (asi/173232), shows that 33% of schools’ community event organizers with recurring branded product offerings reported higher-than-expected turnout at their most recent event. Among those with no program at all, that number dropped to 14%.

Among those surveyed, more than 60% of schools with a regular merch program strongly agree that spiritwear is key to community engagement and school pride. Meanwhile, 43% of organizers say their programs are inconsistent year-to-year, even though nearly half (48%) say merchandise is a primary fundraiser that’s often more effective than candy sales and coupon books.

The survey was completed by 447 K-12 PTA coordinators, booster club leads, athletic directors, teachers and administrators across the U.S., and shows that schools without consistent swag programs are leaving money and community pride on the table. Organizers should consider building a recurring spiritwear program – same process, same timeline, every year – as a useful lever for improving community outcomes.

Whether at small businesses or large-scale events, these vibrant banners and flags are ideal for making client branding stand out in a crowd.

Convention centers across the U.S. host thousands of trade shows and conferences throughout the year for every industry under the sun. The largest shows draw hundreds of thousands of attendees – meaning equally as many opportunities for exhibitor branding to make an impression. A vibrant branded banner or flag is an ideal option for showcasing logos, images or other artwork to draw in visitors.

Go big or go home with this branded adjustable fabric backdrop, available in 8’ x 8’ or 8’ x 10’ sizes. Includes adjustable telescoping poles, a 9-ounce wrinkle-free polyester fabric banner and a carry bag. Ideal for sponsorships at events or photo shoots.

This 31.5” wide retractor kit has a double-footed lightweight aluminum base and a snap rail banner attachment for easy swaps. Printed on no-curl opaque fabric. Includes carry case and one-year hardware warranty. Think trade shows and fundraiser signage.

Enhance any promotional display with this tabletop mini-retractable banner. Crafted from vinyl fabric, it measures 11.5” x 16.5” and takes decoration on one side of the panel. Well-suited for hostess stands, banks or retail stores. Hardware included.

Perfect for the college and sports markets, this 3’ x 5’ double-sided knit polyester promotional flag showcases full-color logos, photographs and more. Finished with a canvas heading, they’re appropriate for indoor or outdoor use.

Help clients prepare for their first trade show with a full branded display setup, including a 10’ x 10’ vinyl backdrop, retractable banner and poly poplin table cover. A must for any company tabling at an event.

This lightweight banner excels in high-traffic areas thanks to its durable vinyl fabric. With a single-sided anti-curl design, it offers custom sizing and various color options. Select from hem-only, grommet or pole pocket finishing options. Great for school gymnasiums or event advertising.

Meet demand from athletic travel teams, outdoor centers or summer camps with these practical and sturdy drinkware options.

Two hundred and fifty million Americans aged 6 and older participate in at least one sport or fitness activity, according to the Sports and Fitness Industry Association, with team sports recording a particularly strong participation growth for 2025. Keep athletes hydrated on the court, the sidelines or in schools with a variety of sturdy reusable sport bottles branded with team names, corporate sponsors or other inspirational logos.

Made from BPA-free Tritan, this practical 24-ounce sport bottle offers an easy-to-carry handled lid and easy-to-sip straw. Ideal for sporting goods brands or travel teams.

Promote your client’s brand on the go with this 20-ounce aluminum bottle, featuring a matching screw-top cap and a silicone carrying strap for easy transport. Attach it to a bag or carabiner hook for convenience. Great for travel agencies or airlines.

Stay hydrated and active with this 28-ounce Tritan water bottle. It features a flip-up drinking spout and a screw-on lid with a carrying handle. BPA-free and top-rack dishwasher-safe, it fits most vehicle cup holders. Ideal for hiking or outdoor centers.

Make a bright statement with a 20-ounce flexi-grip bottle. With easy squeeze action, a rigid cap and an easy-flow push-pull lid, it comes in various vibrant colors, perfect for elementary schools or summer camps.

Great for kids’ sports tournaments or other outdoor event giveaways, these 20-ounce sport bottles feature a leak-resistant screw-top cap with an easy snap closure. Made in the USA.

This slim Garyline sports bottle makes hydration on the go a breeze, with a secure flip straw lid and molded carrying loop. Optional “motivation measurement” upgrade available to track daily water intake, an ideal selection for wellness giveaways.

Distributors were impressed by unique and innovative products in a variety of categories on the exhibit floor at ASI Show Fort Worth

The floor at ASI Show Fort Worth, held from March 9-11, was chock-full of new and trending products, from innovative polos and workwear to sensory fidget toys, for distributors to explore. There were, however, several wow-worthy items that came out on top as winners in the Product Showcase across a variety of top categories – including drinkware, technology, sports and more. Here are the winners from ASI Show Fort Worth, as selected by event attendees.

Overall Winner – Apparel: OGIO Women’s Cardigan

Suitable for office workdays and cozy nights in, the OGIO women’s cardigan is a polished, comfy staple for any closet. Made from a rayon/recycled poly blend, it’s an ideal pick for front desk staff in any sector.

Bags & Backpacks: Custom Sublimated Backpack

Essential for travel teams, high schools or collegiate athletes, these sublimated backpacks are fully customizable with names, numbers, colors or team mascots.

Blankets & Throws: Textured Microfleece Blanket

Measuring 50” by 60”, this textured microfleece throw is the ultimate in luxury for hotels, resorts or hospitality groups. Customization available via a laser-etched patch.

Drinkware: 30-oz. Tally Tumbler

This golf tally tumbler is a perfect giveaway during registration at charity tournaments. With a built-in system for keeping score and a 30-oz. capacity, recipients can keep an accurate score while staying hydrated.

Home & Office: Super Sand

With a unique blend of motion, color and creativity, the never-dries-out sand inside this hourglass timer doubles as a soothing fidget toy. Think classrooms and trade show booths.

Pet Accessories: Dog Travel Water Bottle

Appeal to end-users’ furry friends with this travel water bottle, a must for keeping pups hydrated on the go. Squeeze to fill the attached bowl, then release to drain with no spills and no wasted water. Pitch to vet offices or as a donor thank-you at adoption events.

Sports & Outdoors: Travel 4-in-a-Row Game

This compact 4-in-a-Row game measures just 2.5” by 4.5”. It folds up to store chips and board in an easy-to-carry box. A creative and memorable item for pediatricians’ offices or summer camps.

Technology: DTF Printer

Direct-to-film decoration has become one of the top trends in the industry, particularly for its association with print on demand. This DTF printer offers enhanced user-friendly operation and maintenance.

Product Mix: Custom Jumbo Standout

Make clients’ booths, offices or event setups stand out with a life-sized jumbo custom cutout. For indoor/outdoor use, it includes a corrugated easel for easy setup. A must for customers looking for creative signage and an attendee engagement boost.